PRIVACY AND POLICY

1. Scope and Applicability

This Privacy Policy applies to all individuals who:

• Visit or browse our website
• Create an account or make a purchase from our online store
• Interact with us via email, social media, or customer service

It does not apply to third-party websites or services linked from our Website.

2. Information We Collect

2.1 Personal Information

This includes data that can directly identify you:

• Full Name
• Email Address
• Mobile Number
• Billing and Shipping Address
• Payment Details (processed securely through third-party gateways)
• Account credentials (if you create an account)
• Communication records, queries, and customer support messages

2.2 Non-Personal Information

Automatically collected data that helps us improve the site:

• Browser type, device model, and operating system
• IP address and general location
• Date and time of visit
• Website usage patterns (pages visited, time spent, etc.)
• Referral links or advertising sources

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

• Keep you logged in and remember your preferences
• Store items in your shopping cart
• Measure traffic, engagement, and campaign effectiveness
• Personalize product recommendations and ads

You can manage or disable cookies through your browser settings. However, some parts of the site may not function properly if you do so.

3. How We Use Your Information

We use your personal and non-personal data to:

• Process and fulfill orders placed on our Website
• Communicate order confirmations, shipping updates, and invoices
• Provide customer support and respond to queries
• Improve our website's functionality and user experience
• Send newsletters, promotions, and offers (only with your consent)
• Conduct analytics, research, and product improvement
• Prevent fraud, unauthorized transactions, or misuse
• Comply with applicable legal obligations

4. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

• Consent: You have given clear consent for us to process your data.
• Contractual necessity: To fulfill your order or provide customer service.
• Legitimate interest: For analytics, marketing, and improving user experience.
• Legal obligation: When required by law, such as record keeping or responding to authorities.

5. Sharing of Information

We respect your privacy and do not sell or rent your personal information. However, we may share data with trusted third parties to enable smooth operations:

5.1 Service Providers

We engage third-party vendors for:

• Payment processing (e.g., Razorpay, PayU, etc.)
• Shipping and logistics partners for delivery
• IT and hosting providers for website maintenance
• Customer service and marketing support

All such partners are contractually obligated to maintain data confidentiality and security.

5.2 Legal Disclosures

We may disclose information when required by:

• Law enforcement or government agencies
• Legal or regulatory obligations
• To protect our rights, safety, and property

6. Data Security

We implement industry-standard security measures including:

• SSL encryption for secure data transmission
• Restricted access to personal data within the company
• Secure data storage with regular audits
• PCI-DSS compliance for payment transactions

While we use robust safeguards, no electronic transmission over the Internet is entirely secure. You use our Website at your own discretion.

7. Data Retention

We retain your personal information only as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce agreements

Once no longer needed, your data is securely deleted or anonymized.

8. Your Rights

Under applicable Indian data protection laws, you have the following rights:

• Access: Request a copy of your personal data we hold.
• Correction: Update or rectify inaccurate or incomplete data.
• Withdrawal of Consent: Opt out of marketing emails or communications.
• Deletion: Request deletion of your data (subject to legal retention obligations).
• Grievance Redressal: File a complaint or concern regarding data use.

You can exercise these rights by contacting our Data Protection Officer (details below).

9. Your Account and Responsibilities

If you create an account on our Website:

• You are responsible for maintaining the confidentiality of your login credentials.
• You agree to notify us immediately of any unauthorized use.
• Duckback will not be liable for any loss arising from misuse of your account.

10. Third-Party Links and Websites

Our Website may contain links to third-party platforms (e.g., social media, courier tracking, payment gateways). We are not responsible for the privacy practices or content of these external websites. Please review their respective privacy policies before sharing personal information.

11. Children's Privacy

Our products and services are not directed toward individuals under 18 years of age. We do not knowingly collect personal information from minors. If a child has provided us with personal data, please contact us for immediate removal.

12. Marketing and Communication

We may send you emails or SMS regarding:

• Order updates and transaction confirmations
• New product launches, offers, or events (only with consent)

You can unsubscribe at any time by clicking the "Unsubscribe" link in our emails or by writing to customercare@duckbackindia.com.

13. Data Transfers

Your data may be processed or stored on servers located within or outside India. Wherever processed, we ensure adequate data protection standards are maintained in accordance with applicable Indian laws.

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Legal or regulatory requirements
• Our products, services, or technology
• Internal policies or business practices

Any such changes will be posted on this page with an updated "Last Updated" date. You are encouraged to review this page periodically to stay informed.

15. Consent

By using this Website, registering an account, or placing an order, you consent to:

• The collection and processing of your personal data as described above
• The use of cookies and tracking technologies
• Our Terms & Conditions and related policies

16. Contact Us

If you have questions, comments, or concerns about this Privacy Policy, please contact:
Duckback India Limited
MMS Chambers, 1st Floor,
4A, Council House Street
Kolkata- 700001
Email- customercare@duckbackindia.com
Landline- 033-22480210